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The City of Redlands will present the latest in a series of Small Business Workshops, “Marketing for a Small Business,” sponsored by SCORE Inland Empire on Wednesday, Dec. 12.

This workshop is designed to help small business owners and operators develop the key skills and tools needed to market and promote your product or service. Learn how to analyze your market, your product or service, your competition, your pricing, your target customers and the five most important marketing secrets. Discover the difference between what a marketing plan is and how it will take you where you need to be. This workshop is a must for any entrepreneur!

Presenter, Allan Jaffe has more than a decade of experience helping small business owners and operators achieve their business goals and objectives. He has assisted in areas of: business planning, market research, government contracting and business funding. He is a noted public speaker, California paralegal and retired IBM computer systems engineer / systems designer.

The cost for the workshop is $10 for advance registration or $20 at the door.

The workshop series is co-sponsored by the City of Redlands, SCORE Inland Empire and the U.S. Small Business Administration and designed to help small businesses in areas such as starting a small business, marketing and financing.

The Dec. 12 workshop will be held from 9 to 11 a.m. at the City Council Chambers, 35 Cajon St. To register, visit the SCORE website at http://inlandempire.score.org/localworkshops. You may also contact Heather Smith at hsmith@cityofredlands.org or call (909) 798-7629.  Free parking is available in the parking structure on the corner of Citrus Avenue and Sixth Street.

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